Selling your home is one of the biggest financial transactions you’ll ever make, and in Ontario’s competitive real estate market, understanding the process is key to getting the best results. Whether you’re upsizing, downsizing or relocating, having a clear plan and the right support can make the experience smooth, profitable and far less stressful.
Here’s a step-by-step breakdown of the process of selling a house in Ontario.
Step 1: Hire a Professional REALTOR®
The first and most important step is choosing the right real estate professional to represent you. A skilled REALTOR® will guide you through every stage of the process from pricing strategy to negotiations, all while protecting your interests.
Prior to listing, your REALTOR® will:
- Provide a comparative market analysis (CMA) to determine a competitive and realistic price.
- Offer tips for selling your home based on your property’s strengths and market trends.
- Connect you with trusted stagers, photographers and contractors if needed
In Ontario’s fast-changing market, accurate pricing is critical. Price your home too high and it sits on the market; too low and you could potentially leave money on the table.
Step 2: Prepare Your Home to “WOW” Buyers
First impressions are everything. Preparing your home means presenting it in a way that helps buyers picture themselves living there.
Key steps include:
- Decluttering: Remove personal items and excess furniture to create a sense of space.
- Repairs and touch-ups: Fix leaky faucets, patch holes and refresh paint in neutral tones.
- Staging: Arrange furniture and décor to highlight your home’s best features.
According to industry stats, staged homes often sell faster and for a higher price than non-staged properties.
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Step 3: Market It Like Crazy
Your REALTOR® will create a marketing strategy that makes your home stand out both online and in person. This can include:
- Professional photography and videography to showcase your home in the best light.
- Virtual tours for out-of-town or busy buyers.
- Online exposure on MLS®, REALTOR.ca and other popular home search websites
- Targeted social media campaigns.
- High quality signage and print materials.
Today’s buyers start their search online. Eye catching marketing ensures your home appears where they’re looking and compels them to book a showing.
Step 4: Show It Off
Once your home hits the market, showings begin. Your REALTOR® will arrange:
- Private showings for interested buyers.
- If part of your marketing strategy, open houses to attract walk-in traffic.
Tips for successful showings:
- Keep your home clean and clutter-free at all times.
- Make sure it’s well lit and smells fresh.
- Be very flexible with showing times to maximize opportunities.
The more buyers see your home, the higher your chances of getting strong offers.
Step 5: Negotiate and Accept the Best Deal
When offers come in, your REALTOR® will review each one with you, focusing mainly on:
- Price
- Closing date
- Deposit
- Conditions (financing, home inspection, etc.)
Your REALTOR® will negotiate on your behalf to secure the best possible combination of price, terms and timelines.
Don’t forget, the highest price isn’t always the best deal. Favourable terms can sometimes be of equally or higher value depending on the situation.
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Step 6: Closing the Sale
Once you accept an offer, the closing process begins. This includes:
- Satisfying any conditions.
- Working with your lawyer to complete legal paperwork.
- Preparing for moving day.
In Ontario, closing typically takes 30–90 days, depending on the agreement.
Final Thoughts
The process of selling a home in Ontario involves more than just putting a sign on the lawn. It’s a coordinated effort that blends market expertise, strategic marketing along with skilled negotiation.
Every home sale comes with its own twists and surprises but with the right REALTOR® by your side, you can navigate them with confidence.
If you’re considering selling your home and want a personalized strategy, we’d be happy to help you every step of the way.
Have questions about selling your home in Ottawa? Reach out to our team anytime, we’re here to help! Call 613.909.8100 or reach us by email at info@PilonGroup.com.
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