Merchandising your home involves turning your family home into a model home. You need to start off by emotionally disconnecting yourself. Once you’ve done this, it will be much easier to view your home through the buyer’s eyes.
To make your home more of a commodity you need to depersonalize and pack away all of the personal photos and collectibles.
The merchandising process involves cleaning, de-cluttering, repairing and showcasing your home to highlight its best selling features and to minimize its least desirable features. Your Re/Max Hallmark Pilon Group agent has all of the tools to help ensure that your home appeals to the target buyer.
Today’s buyers are savvy and go through a 3-step process to determine which homes they want to see.
First, they search online to evaluate which properties meet their criteria. Your agent will grab their attention with professional online photos that show off your home’s best features.
Second, they will do a drive-by of the homes they have on their list. If your curb appeal doesn’t stand out, they may move on and decide not to view the interior.
Third, when a buyer views your home they will form an opinion of how they think the rest of it will show within seconds, so changing the condition of the home will have the buyers saying wow from start to finish. Your Pilon Group agent, along with their team of professionals, will advise you on how to prepare your home so it provides a great first impression from the curb appeal through to the interior.
Creating the home that buyers are looking for is very important when it comes to getting your home sold quickly and for top dollar.
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