The traditionally busy Ottawa real estate market is different this spring, but despite the “COVID calm” on the streets, things are bubbling beneath the surface. Ottawa’s housing market saw a busier-than-usual early March, and those who took advantage of favourable market conditions to buy or sell a home are now faced with a mandatory move, which is further complicated by social distancing measures.
Pilon Group Agents have been through ups and downs, and they have the experience to navigate this unusual housing market. With technology enabling the exchange of information between our agents and consumers, those with plans to buy or sell a home can still do so, despite this new disruption that we’re all facing,
Virtual Showings, Negotiations and Agreements
Concerns surrounding face-to-face contact, from both the professionals’ and the consumers’ perspective. Pilon Real Estate Group, like most real estate brands and associations, has strongly urged agents to suspend open houses in line with government and public health advisories. But in the meantime, real estate has been deemed an essential service. Buyers are still buying and sellers are still selling, leaving real estate agents and their clients seeking out new ways to communicate. As business owners, this means we need to get creative in how we solve challenges, while continuing to provide leadership, guidance and solid real estate advice. With traditional open houses, showings and negotiations off the table, agents are exploring virtual ways to connect with clients who still need to buy or sell their home. The “digital transaction” is still largely considered new territory, but it’s not totally uncharted.
Ottawa Real Estate Keeps Rolling
Jason Pilon, broker and owner of Pilon Real Estate Group, confirms that his agents have already been leveraging technology in their day-to-day operations – though admittedly not to the extent that is currently required in order to do business. Pilon Groups digital transition was years in the making, and his team is feeling fewer growing pains from having to pivot to the new normal. Ariella Mcnaught, a Pilon Group Agent recently closed a completely virtual deal, and has another listing that is currently being promoted and shown virtually. Pilon Group Agents and clients alike have been very responsive to the virtual transaction.
Sellers understand the need for virtual showings versus traditional showings, online engagements are higher than ever. Virtual walk-through have also been integrated on our new listings. Buyers understand that we are being more cautious, pro-active and diligent with the process. With virtual tools already being leveraged across real estate offices in different capacities, it’s safe to say that this trend will continue to evolve and expand. With more tried and true tools at their disposal, real estate professionals can continue using them to make the transaction smoother and simpler for everyone going forward.
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