Virtual home selling is a relatively new trend, but it’s certainly been a long time coming. Real estate agents are already leveraging technology to help long-distance buyers complete transactions from afar. Now, perhaps out of necessity rather than convenience, virtual home selling has gained traction as the traditional spring housing market adapts to social distancing measures. From start to finish, here’s what selling your home looks like as a touch-less transaction.
Virtual Consultation
Your Pilon Group Agent will schedule a video conference to discuss your listing goals, current housing market conditions, whether now is the right time to sell you home, and what you can expect during the process. The seller would share photos and videos of the property with the agent. In combination with market fundamentals, your agent will use this information to recommend a listing price for your property. The virtual consultation is very similar to a typical in-person consultation, minus the handshakes.
Remote & Virtual Staging
Based on your photos and videos, your agent will evaluate your property and make recommendations to show it in the best possible light. This may include decluttering and depersonalizing the space, rearranging furniture and minor updates, such as painting. If you’re selling a vacant home, ask your agent about 3D home-staging software – no home visits or furniture rental required!
Photos & Videos
Most homebuyers start their search online these days, so great listing photos and videos are key to attracting serious buyers. Your Pilon Group Agent can coordinate photography to take place when you’re not at home. Alternately, he or she can provide tips on how to you can take the best photos and videos to showcase your listing.
Online Listings
When ready to hit the market, your Pilon Group Agent will ensure your listing appears on PilonGroup.com, REMAX.ca and Realtor.ca, while also promoting it via social media channels like Facebook and Instagram, and to their own network of agents, in order to reach more potential homebuyers for your listing.
Virtual Viewings
Ready to show buyers what might be their next home? Your Pilon Group Agent will schedule a virtual open house or showing for brokers or buyers, promote the event online, and host it via live or pre-recorded video. Apps like FaceTime allow people to view the home and ask questions in real time. It’s the next best thing to being there in person.
Remote Offers & Negotiations
Your Pilon Group Agent will receive offers and help you negotiate the selling price and terms based on your goals using e-documents and e-signatures. Your Pilon Group Agent will be on hand (via phone or video conference) to explain the terms of the offer and make recommendations. Happy with the deal? E-sign on the dotted line and let your agent take it from there.
Closing the Virtual Deal
Like your Pilon Group Agent, other real estate service providers such as home inspectors, mortgage lenders and lawyers have adapted their business to ensure your safety during the real estate transaction.
Real estate has been deemed an essential service across most of Canada, and Pilon Group Agents have adapted in order to conduct their business in a manner in a safe and socially distanced way. To learn more about the virtual home selling process, contact a Pilon Group Agent.
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